Platform? What is it?

Everyone in my classes is asking about the author "platform."

A woman last night said, "I think it's getting out of control, all these blogs and websites and people putting so much time and effort into creating a presence on the Internet. Some day we'll all be laughing about this."

Maybe.

Some day, but not today.

And that woman, by the way, is finishing a memoir--and starting a blog.

For information and help, check out publishing pundit Jane Friedman's latest.